Case 01｜Brand Marketing · Winter Campaign
Case 01｜Brand Marketing · Winter Campaign
Case 01｜Brand Marketing · Winter Campaign
Case 01｜Brand Marketing · Winter Campaign
European Consumer Insights for a Winter Campaign
European Consumer Insights for a Winter Campaign
European Consumer Insights for a Winter Campaign
European Consumer Insights for a Winter Campaign
Turning Consumer Emotions Into Campaign Strategy
Turning Consumer Emotions Into Campaign Strategy
Turning Consumer Emotions Into Campaign Strategy
Turning Consumer Emotions Into Campaign Strategy
A global lifestyle brand wanted to deeply understand the home life and emotional needs of winter consumers — and translate that understanding into a campaign that would resonate.
A global lifestyle brand wanted to deeply understand the home life and emotional needs of winter consumers — and translate that understanding into a campaign that would resonate.
A global lifestyle brand wanted to deeply understand the home life and emotional needs of winter consumers — and translate that understanding into a campaign that would resonate.
45 participants interviewed
45 participants interviewed
45 participants interviewed
3 languages
3 languages
3 languages
3 markets
3 markets
3 markets
14 days to insights
14 days to insights
14 days to insights
The Challenge
The Challenge
What Does Winter Really Mean to European Consumers?
What Does Winter Really Mean to European Consumers?
What Does Winter Really Mean to European Consumers?
What Does Winter Really Mean to European Consumers?
A global lifestyle brand needed to understand how European consumers experience winter at home — emotionally, visually, and culturally — before shaping its seasonal campaign.
A global lifestyle brand needed to understand how European consumers experience winter at home — emotionally, visually, and culturally — before shaping its seasonal campaign.
A global lifestyle brand needed to understand how European consumers experience winter at home — emotionally, visually, and culturally — before shaping its seasonal campaign.
Insights Labs
FRAGMENTED USER FEEDBACK
AI handles
Team focuses
Insights Labs
Everything blended
Everything blended
AI handles
Team focuses
Insights Labs
Everything blended
Everything blended
AI handles
Team focuses
Insight Flow
Insight Flow
Insight Flow
Insight Flow
01
Real Users
Multilingual Interviews
02
Emotional Signals
03
Visual Direction
04
01
01
Real Users
Real Users
Real Users
02
Multilingual Interviews
Multilingual Interviews
Multilingual Interviews
02
03
Emotional Signals
Emotional Signals
Emotional Signals
03
04
Visual Direction
Visual Direction
Visual Direction
04
05
Campaign Messaging
Campaign Messaging
Campaign Messaging
05
Campaign Messaging
05
What We Did & Delivered
Heard in Europe. Built for the Market
Recruited target consumers across Europe Ran AI-led interviews in German, French, and English Captured real stories, emotions, and lifestyle contexts Translated user feedback into campaign themes, visual cues, and copy directions.
45
consumer interviews
6
emotional themes
4
visual directions
8
campaign messaging angles
What We Did & Delivered
Heard in Europe. Built for the Market
Recruited target consumers across Europe Ran AI-led interviews in German, French, and English Captured real stories, emotions, and lifestyle contexts Translated user feedback into campaign themes, visual cues, and copy directions.
45
consumer interviews
6
emotional themes
4
visual directions
8
campaign messaging angles
What We Did & Delivered
Heard in Europe. Built for the Market
Recruited target consumers across Europe Ran AI-led interviews in German, French, and English Captured real stories, emotions, and lifestyle contexts Translated user feedback into campaign themes, visual cues, and copy directions.
45
consumer interviews
6
emotional themes
4
visual directions
8
campaign messaging angles
What We Did & Delivered
Heard in Europe. Built for the Market
Recruited target consumers across Europe Ran AI-led interviews in German, French, and English Captured real stories, emotions, and lifestyle contexts Translated user feedback into campaign themes, visual cues, and copy directions.
45
consumer interviews
6
emotional themes
4
visual directions
8
campaign messaging angles
Client Impact
Where User Truth Meets Creative Direction
Where User Truth Meets Creative Direction
Where User Truth Meets Creative Direction
Where User Truth Meets Creative Direction
The research helped the brand move from broad winter assumptions to locally grounded creative direction — shaping both the visual language and copy strategy of the campaign.
The research helped the brand move from broad winter assumptions to locally grounded creative direction — shaping both the visual language and copy strategy of the campaign.
The research helped the brand move from broad winter assumptions to locally grounded creative direction — shaping both the visual language and copy strategy of the campaign.
"This changed how we see our users."
“These insights shaped the visual and copy direction of our winter campaign. For the first time, we understood not just what European users said, but the emotions behind their words.”
Anna
User Researcher
"This changed how we see our users."
“These insights shaped the visual and copy direction of our winter campaign. For the first time, we understood not just what European users said, but the emotions behind their words.”
Anna
User Researcher
Listen deeper. Decide faster.
Based in the Bay Area
Listen deeper. Decide faster.
Based in the Bay Area
Listen deeper. Decide faster.
Based in the Bay Area
Listen deeper. Decide faster.
Based in the Bay Area
