Case 03｜Existing User Research · No-Show Recovery
Case 03｜Existing User Research · No-Show Recovery
Case 03｜Existing User Research · No-Show Recovery
Helping a Series A AI Startup Finally Hear From Its Users
Helping a Series A AI Startup Finally Hear From Its Users
Helping a Series A AI Startup Finally Hear From Its Users
A Series A video generation startup was losing nearly half its research participants to no-shows until AI changed the dynamic entirely.
A Series A video generation startup was losing nearly half its research participants to no-shows until AI changed the dynamic entirely.
A Series A video generation startup was losing nearly half its research participants to no-shows until AI changed the dynamic entirely.
The client had been losing 40–50% of participants to no-shows.
By triggering AI interviews at the moment of booking, every participant became a completed response — regardless of attendance.
The client had been losing 40–50% of participants to no-shows.
By triggering AI interviews at the moment of booking, every participant became a completed response — regardless of attendance.
The client had been losing 40–50% of participants to no-shows.
By triggering AI interviews at the moment of booking, every participant became a completed response — regardless of attendance.
The client had been losing 40–50% of participants to no-shows.
By triggering AI interviews at the moment of booking, every participant became a completed response — regardless of attendance.
0%
0%
Completion
0%
0%
Completion
0
0
Users Reached
0
0
Users Reached
0x
0x
Days to Insights
0x
0x
Days to Insights
Participation Rates
+ Improved
Participation Rates
+ Improved
Participation Rates
+ Improved
Participation Rates
+ Improved
The Challenge
The Challenge
When Half Your Participants Don't Show Up
When Half Your Participants Don't Show Up
When Half Your Participants Don't Show Up
When Half Your Participants Don't Show Up
A Series A video-generation startup needed feedback from existing users, but traditional interviews kept breaking down. Nearly half of recruited participants missed scheduled calls, leaving the team with incomplete answers and growing product questions.
A Series A video-generation startup needed feedback from existing users, but traditional interviews kept breaking down. Nearly half of recruited participants missed scheduled calls, leaving the team with incomplete answers and growing product questions.
A Series A video-generation startup needed feedback from existing users, but traditional interviews kept breaking down. Nearly half of recruited participants missed scheduled calls, leaving the team with incomplete answers and growing product questions.
The Shift
The Shift
From asking users to fit research into their calendar to letting users complete interviews on their own time.
From asking users to fit research into their calendar to letting users complete interviews on their own time.
From asking users to fit research into their calendar to letting users complete interviews on their own time.
From asking users to fit research into their calendar to letting users complete interviews on their own time.
AI Moderator
AI Moderator
AI Moderator
What We Did
How We Solved It, Step by Step
How We Solved It, Step by Step
How We Solved It, Step by Step
Recruited existing users who matched the research criteria
Recruited existing users who matched the research criteria
Recruited existing users who matched the research criteria
Recruited existing users who matched the research criteria
Launched flexible AI-led interviews with no scheduling required
Launched flexible AI-led interviews with no scheduling required
Launched flexible AI-led interviews with no scheduling required
Launched flexible AI-led interviews with no scheduling required
Let users respond by voice or text whenever convenient
Let users respond by voice or text whenever convenient
Let users respond by voice or text whenever convenient
Let users respond by voice or text whenever convenient
Synced feedback to the team in real time, as responses came in
Synced feedback to the team in real time, as responses came in
Synced feedback to the team in real time, as responses came in
Synced feedback to the team in real time, as responses came in
Generated a structured report on pain points and improvement priorities
Generated a structured report on pain points and improvement priorities
Generated a structured report on pain points and improvement priorities
Insight Flow
How we turn existing users into actionable product direction.
1
Existing Users
2
Async AI-Led Interviews
3
Real-Time Feedback
4
Pain Point Analysis
5
Product Priorities
We focus on building research workflows that help product teams stay close to their users, move faster, and decide with confidence.
Insight Flow
How we turn existing users into actionable product direction.
We focus on building research workflows that help product teams stay close to their users, move faster, and decide with confidence.
1
Existing Users
2
Async AI-Led Interviews
3
Real-Time Feedback
4
Pain Point Analysis
5
Product Priorities
What We Delivered
Research That Shows Up
Even When They Don't
Research That Shows Up
Even When They Don't
Research That Shows Up
Even When They Don't
Research That Shows Up
Even When They Don't
From the first AI-led interview to a structured, decision-ready report — delivered in days, not weeks.
Z
days from launch to report
[X]+ Users Completed Interviews
Far above the industry average of 50% no-shows.
Y%
Completion Rate
Surfaced directly from user conversations — no guesswork, no assumptions.
56+
Product Pain Points Identified
[Z] improvement areas prioritized
80 Users Completed Interviews
80 Users Completed Interviews
80 Users Completed Interviews
Far above the industry average of 50% no-shows.
90%
Completion Rate
Far above the industry average of 50% no-shows.
90%
Completion Rate
Far above the industry average of 50% no-shows.
90%
Completion Rate
Surfaced directly from user conversations — no guesswork, no assumptions.
10+
Product Pain Points Identified
Surfaced directly from user conversations — no guesswork, no assumptions.
10+
Product Pain Points Identified
12 improvement areas prioritized
12 improvement areas prioritized
12 improvement areas prioritized
From the first AI-led interview to a structured, decision-ready report — delivered in days, not weeks.
From the first AI-led interview to a structured, decision-ready report — delivered in days, not weeks.
From the first AI-led interview to a structured, decision-ready report — delivered in days, not weeks.
7
days from launch to report
days from launch to report
Less Friction. Serious Impact.
Less Friction. Serious Impact.
Less Friction. Serious Impact.
Less Friction. Serious Impact.
By removing the scheduling bottleneck, the startup collected complete user feedback for the first time — revealing why users were dropping off and which product changes could have the greatest impact.
By removing the scheduling bottleneck, the startup collected complete user feedback for the first time — revealing why users were dropping off and which product changes could have the greatest impact.
By removing the scheduling bottleneck, the startup collected complete user feedback for the first time — revealing why users were dropping off and which product changes could have the greatest impact.
Listen deeper. Decide faster.
Based in the Bay Area
Listen deeper. Decide faster.
Based in the Bay Area
Listen deeper. Decide faster.
Based in the Bay Area
Listen deeper. Decide faster.
Based in the Bay Area
