Users Interviewed
Segments Tested
Days to Report
Faster Research Cycle
The Challenge
Ready to Launch. But Is the Market Ready?
A global consumer electronics brand needed to understand North American users before launching a new product — validating use cases, unmet needs, and purchase barriers before going to market.
Validate Use Cases
Generate
The Challenge
Ready to Launch. But Is the Market Ready?
A global consumer electronics brand needed to understand North American users before launching a new product — validating use cases, unmet needs, and purchase barriers before going to market.
Validate Use Cases
Generate
What We Did
Five Steps. Zero Logistics.
Five Steps. Zero Logistics.
Recruit Target Users
Recruit Target Users
Across North America, sourced to fit your market
Across North America, sourced to fit your market
Match the Right Participants
Match the Right Participants
Filtered by usage behavior and customer profile
Filtered by usage behavior and customer profile
Run AI-Led Interviews
Run AI-Led Interviews
Conducted by voice or text, at the participant's own pace
Conducted by voice or text, at the participant's own pace
Compare Across Segments
Compare Across Segments
Feedback analyzed and mapped across user groups
Feedback analyzed and mapped across user groups
Deliver a Validation Report
Deliver a Validation Report
Structured insights, ready for product and go-to-market decisions
Structured insights, ready for product and go-to-market decisions
Insight Flow
Insight Flow
01
Target Users
01
Target Users
02
AI-Led Interviews
02
AI-Led Interviews
03
Segment Analysis
03
Segment Analysis
04
Product Needs
04
Product Needs
04
Launch Decisions
04
Launch Decisions
What We Delivered
Results, By the Numbers
Results, By the Numbers
80
80
User Interviews
5+
5+
User Segments Analyzed
10
10
Unmet Needs Identified
5
5
Product Use Cases Validated
5
5
Launch Recommendations
Client Impact
The research helped the product team validate its direction, identify priority user needs, and refine product positioning before launch.
Key Outcome
3x faster research cycle compared with traditional interview-based research.
From research brief to final report — delivered in 10 days, not 6 weeks.
Hey Jack,
Your research report is ready! 🎉
120 user interviews completed across 5 segments — delivered in 10 days. That's 3x faster than traditional methods.
Case 01｜Brand Marketing ·
Winter Campaign
Understanding European Consumers to Power a Winter Campaign
A global lifestyle brand wanted to deeply understand the home life and emotional needs of winter consumers — and translate that understanding into a campaign that would actually resonate. Insights labs recruited target participants through AI, then deployed AI Moderator to conduct customized interviews in German, French, and English. The result: authentic user stories and emotions, distilled directly into the visual direction, key messaging, and copy the brand needed for their winter campaign.
Multilingual AI interviews
Conducts interviews in German, French, English, and more — capturing what users genuinely think and feel in their own language and cultural context, without the distortion of translation
Insights that go straight to creative
User emotions and scenes captured in interviews are translated directly into brand-ready visual references, keywords, and copy directions — closing the gap between research and creative production
Recruiting that matches your audience
AI recruiting targets the exact respondent profiles you specify, so every insight comes from your real audience — not a generic sample
Client
” For the first time, we actually understood what European users were saying — not just the words, but the emotional undercurrent beneath the culture. Those insights directly shaped the visual and copy direction of our winter campaign. “
Case 02｜New Product Innovation
How a Global Consumer Electronics Brand Validated Its Next Product
A global consumer electronics brand needed to understand North American users before bringing a new product to market — validating their direction and identifying unmet needs before launch.
Insights labs used AI recruiting to precisely target the right North American participants, then ran fully AI-moderated interviews with no human intervention. The client got deep user feedback fast, with a clear picture of where to focus product innovation.
AI Moderator runs the entire interview process autonomously. Participants engage naturally, by voice or text, at any time. The system captures feedback in real time and auto-generates structured insight reports — giving product teams a direct line to what North American users actually want.
Insights Labs
3X
Research Efficiency Boost
AI screens and recruits North American participants matched to your exact target profiles — covering diverse user segments to ensure your sample is representative and your findings are credible.
AI-assisted recruiting
Auto-generated reports break down how different user segments perceive the new product, what their unmet needs are, and where the clearest market opportunities lie — giving product teams a direct input into innovation decisions.
User segmentation insight report
Case 03｜ Existing User Research ·
Solving High No-Show
How a Series A AI Startup Finally Heard From Its Users
A Series A AI startup in video generation was struggling to get reliable user research done. With traditional interview methods, 40–50% of recruited participants never showed up — scheduling conflicts, forgotten calendar invites, life getting in the way.
The data gaps were real, and the product questions were piling up. Insights labs deployed AI Moderator to change the dynamic entirely: no scheduling, no fixed time slot, no no-shows. Participants complete interviews whenever it works for them, at their own pace.
The startup finally got complete, high-quality feedback from its existing users — and a clear view of where the product needed to go.
The shift
From asking users to fit research into their schedule, to making research fit into their life
01
Recruit existing users with AI
AI identifies and recruits current users who match your research criteria — so you hear from the people whose experience actually matters
02
Participate anytime, no scheduling needed
AI Moderator lets participants join on their own time, eliminating the 40–50% no-show rate that plagues traditional interview research. No calendar coordination. No waiting
03
Real-time insight delivery
Interview findings sync to your team in real time — via Slack or your tool of choice — so you’re never waiting on a report to understand what users are telling you
04
Structured insights that drive decisions
Auto-generated reports surface product pain points and prioritize improvement areas — giving your team the evidence it needs to make confident, user-centered product calls
By eliminating the no-show bottleneck, the client collected complete user feedback for the first time — gaining a clear understanding of why users were dropping off and what changes would have the most impact.
Insights Labs
+ Improved
Participation Rates
Case 03｜ Existing User Research · Solving High No-Show
How a Series A AI Startup Finally Heard From Its Users
A Series A AI startup in video generation was struggling to get reliable user research done. With traditional interview methods, 40–50% of recruited participants never showed up — scheduling conflicts, forgotten calendar invites, life getting in the way.
The data gaps were real, and the product questions were piling up. Insights labs deployed AI Moderator to change the dynamic entirely: no scheduling, no fixed time slot, no no-shows. Participants complete interviews whenever it works for them, at their own pace.
The startup finally got complete, high-quality feedback from its existing users — and a clear view of where the product needed to go.
The shift
From asking users to fit research into their schedule, to making research fit into their life
01
Recruit existing users with AI
AI identifies and recruits current users who match your research criteria — so you hear from the people whose experience actually matters
02
Participate anytime, no scheduling needed
AI Moderator lets participants join on their own time, eliminating the 40–50% no-show rate that plagues traditional interview research. No calendar coordination. No waiting
03
Real-time insight delivery
Interview findings sync to your team in real time — via Slack or your tool of choice — so you’re never waiting on a report to understand what users are telling you
04
Structured insights that drive decisions
Auto-generated reports surface product pain points and prioritize improvement areas — giving your team the evidence it needs to make confident, user-centered product calls
By eliminating the no-show bottleneck, the client collected complete user feedback for the first time — gaining a clear understanding of why users were dropping off and what changes would have the most impact.
Insights Labs
+ Improved
Participation Rates
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Based in the Bay Area
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Based in the Bay Area
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Based in the Bay Area
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Based in the Bay Area